Where was the watch for me?

Lilly couldn't find a watch that fit her or that felt right.

The adult watches were too big, too serious, too grown-up. The kids' watches felt too childish, too tiny, too loud.

None of them felt like her.

"I remember thinking… why is there nothing in between? Nothing that fits my wrist, my style, my world."

"I wanted a watch that felt like me. A watch I could wear every day and keep for years. Something that would grow with me."

So at just 13 years old, Lilly did something extraordinary.

She stopped waiting for someone else to create it. And created it herself.

— Lilly, Founder