01
Founder story

Where was the watch for me?
Lilly couldn't find a watch that fit her. Adult watches felt too grown-up, serious and oversized. The kids' ones felt tiny and noisy.
None of them felt right.
"I remember thinking… why is there nothing in between? Nothing that fits my wrist, my world, my style.
I wanted something that felt like me. Defined my time. Defined me. So I stopped searching… and started creating."
— Lilly, Founder